Recently, a client asked me why I didn't go right into pitching a brand new website when we first met. He said that every marketing consultant he had ever met told him he had to throw everything out and start over. 'Why don't you do that?', he asked.
You can see my answer in the video above. Basically, I don't want you to have to pay for services you may not need. I believe in the Japanese concept of 'kaizen' which is 'small change bringing big results'. Yes, we may end up with a brand new site after we test concepts and try new content and have worked together for a time -- but I am confident I can make a difference without it.
Nels Henderson has been involved in local business, non-profit and political management and marketing for over 25 years. Concurrently, he has served as adjunct faculty for Antioch University teaching marketing courses in strategy, eCommerce and web analytics in their bachelor’s degree program. Recently, he joined UC Santa Barbara’s PaCE program as an adjunct faculty member for project planning and marketing,
He has been responsible for web optimization and content management for Fortune 500 websites, managed and consulted for political campaigns from Mayor to Congress and has served as president of the board to several non-profit organizations in Santa Barbara County.
Highly trained in Agile methodology, leadership and facilitation skills, Nels received his BA in Political Science at the University of California at Santa Barbara. He also holds a Master's Degree in Organizational Management from Antioch University.
Nels and Alexis Henderson are parents to Hannah who will be in 7th grade at La Colina next Fall. An ebook author whose Kindle books can be found on Amazon, Nels enjoys cooking, reading and raising his family’s three chickens and a dog.
One of the reasons why I became a marketing consultant is that I enjoy collaboration and tackling puzzles. Take advantage of my extensive experience in website and landing page design for your next marketing campaign. I believe in testing assumptions, proving results and being able to explain what I do in a way that you can understand.
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