Nels Henderson Digital Marketing


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Small Change, Big Results.

Recently, a client asked me why I didn't go right into pitching a brand new website when we first met. He said that every marketing consultant he had ever met told him he had to throw everything out and start over. 'Why don't you do that?', he asked.

You can see my answer in the video above. Basically, I don't want you to have to pay for services you may not need. I believe in the Japanese concept of 'kaizen' which is 'small change bringing big results'. Yes, we may end up with a brand new site after we test concepts and try new content and have worked together for a time -- but I am confident I can make a difference without it.

About Nels Henderson

Nels Henderson has been involved in local business, non-profit and political marketing for over 25 years. Concurrently, he has served as adjunct faculty for Antioch University teaching marketing courses in strategy, ecommerce and web analytics in their bachelor’s degree program. He has been responsible for web optimization and content management for Fortune 500 websites, managed and consulted for political campaigns from Mayor to Congress and has served as president of the board to several non-profit organizations in Santa Barbara County.

Highly trained in Agile methodology, leadership and facilitation skills, Nels received his BA in Political Science at the University of California at Santa Barbara. He also holds a Master's Degree in Organizational Management from Antioch University.

Nels and Alexis Henderson are parents to Hannah who will be in 7th grade at La Colina next Fall. An ebook author whose Kindle books can be found on Amazon, Nels enjoys cooking, reading and raising his family’s three chickens and a dog.

Contact Me About Your Next Marketing Project


Phone/SMS: 805-464-6357

Effective, Results-Based Marketing Campaigns.

  • Website and Search Engine Optimization
  • Google Adwords and Google Analytics
  • Website and Email Campaigns
  • Workshops and Speaking Engagements

How we would work together.

One of the reasons why I became a marketing consultant is that I enjoy collaboration and tackling puzzles. Take advantage of my extensive experience in website and landing page design for your next marketing campaign. I believe in testing assumptions, proving results and being able to explain what I do in a way that you can understand.

  1. My first consultation is free. We can talk about your needs and how I might be able to help you. There's no obligation and I'd be happy to put together a plan.
  2. I'll provide a written proposal. I'll provide a time and fee estimate for specific actions I would take. This makes sure you know what I would do and why I would do it.
  3. The first step is all about analytics. If you don't have Google Analytics implemented, I will make sure it is and that you have full access to your own website data. This will help us make decisions as data doesn't lie.
  4. I always provide deliverables and due dates which makes expectations clear.
  5. When the project is done, we will meet and review how it went and what results were seen. Here, I will suggest next steps for improving your marketing or optimizing your website.

Recommendations

"He kept our sites in top shape and always provided suggestions for better integrations and tools to improve them. He brings to the table years of experience in leading in both marketing and management which helped us always deliver the best websites for our products! He is your go-to guy for anything online!"

Read More LinkedIn Recommendations from clients, former coworkers and students.


© 2018 Nels Henderson | Contact Me by Phone/SMS at 805-464-6357 or Email