Nels with his daughter Hannah and wife Alexis
Nels Henderson is Director of Digital Marketing at a company that specializes in affinity group life insurance marketing. Prior to his current position, he was a Senior Web Project Manager for Citrix System's SaaS Division in Goleta for over ten years. He was also a freelance graphic design, marketing and political consultant for over 20 years. Concurrently, he has served as adjunct faculty for Antioch University Santa Barbara on a part-time basis for almost two decades
Nels has held numerous leadership positions for non-profit boards of directors and political organizations in Santa Barbara and Ventura Counties. In 1990, Nels was the youngest elected chair of a political party county central committee in the State of California. He has also served as President of the Board of Directors for Sarah House, Citizens Planning Association and Citizens Planning Foundation.
He has been an aide to the Santa Barbara Mayor Marty Blum, former County Supervisor Gloria Ochoa, State Senator Gary K. Hart and the late Rep. Walter Capps.
His consulting clients included Mayor Marty Blum, Earl Warren Showgrounds, State Street Ballet, CALM, Santa Barbara Neighborhood Clinics, Antioch University and the California Coast Venture Forum.
Nels received his BA in Political Science at the University of California at Santa Barbara, and holds a Master's Degree in Organizational Management from Antioch University. He is an adjunct faculty member teaching management and marketing-related courses.
The easiest way to get free advertising and publicity is through a media release. At the same time, it is the most underutilized and most forgotten tool of many businesses and organizations. Successful media releases get you in the news whether in the newspaper, a magazine or online. They also can get you on blogs, radio or nightly television news. Now and then, they can even get you national attention.
What it takes to create a newsworthy story and convey it to the world, or even your city, is what this book is about. You will find easy-to-follow steps in creating press releases, media advisories and conferences; how to make a press packet and how to address the majority of issues that might come up when you deal with the media.
Frequently Asked Questions in Public Relations takes a non-traditional look at learning about media relations. I've taken the most commonly asked questions I have heard from classes I've taught, emails I've received and clients I have assisted and put them in one place. You can read each section in a linear fashion by reading each page and get the most out of this book if you are new to dealing with the news media. If you have a little experience and are looking for a few reminders as to how things are done, you will find that here too. Simply pick a category and question and go from there.Get PR FAQs on Kindle Today